Thailand’s Ministry of Industry recently launched a large, multi-agency raid. Specifically, the target was electrical and electronic products without TISI certification. As a result, authorities confiscated nearly one million non-compliant items, with a total value of almost 10 million Thai baht. Consequently, the action affected numerous online platform vendors, serving as a significant warning.
Product violations found in multiple online stores
Thailand’s Minister of Industry ordered the surprise inspection, and the Industrial Inspectorate, together with the Thai Industrial Standards Institute (TISI) and the Office of Trade Competition Commission (OTCC), conducted raids targeting imported goods sold on online platforms. The operation specifically focused on electronic products lacking industrial standard certification; as a result, authorities lawfully seized a large number of unqualified goods and consequently ordered the companies to remove all non-compliant products from sale.
1. TT-One Technology Co., Ltd.
This company operates 21 online stores on e-commerce platforms, mainly selling electronic and electrical products such as power sockets, extension cords, air fryers, power banks, and mini fans. All products are sourced from China and bear no TISI mark. The warehouses are located at Units 52/36–39 and 52/34 of the CTT Salaya Park project.
2. NTP Electronic 2019 Co., Ltd.
Located in Bangkok’s Bang Khae District, the company operates three online stores under the ONESAM brand. TISI had previously found its extension cords to be non-compliant.During the inspection, authorities discovered a large quantity of uncertified power cord products in the warehouse. Although MGT Intercorporation had imported the goods from China, officials seized them because they lacked the TISI mark.
3. DS Tools Co., Ltd.
One of the key targets of this operation, the company’s warehouse is located in Bangkok’s Bang Khun Thian District. Authorities seized more than 600,000 electronic and electrical products in total. The Rhino and SWORDFISH brand products also lacked TISI certification marks, and officials even found some items bearing counterfeit certification, making the case particularly serious.
TISI mandatory certification
TISI, short for the Thai Industrial Standards Institute, is a statutory body under Thailand’s Ministry of Industry, and it is therefore responsible for formulating and enforcing national industrial product standards. In particular, certain products related to safety, health, and the environment fall under the scope of mandatory certification. Consequently, products that have not obtained such certification may not be imported or sold.
Common categories of products subject to mandatory TISI certification include:
1.Power strips
2.Rice cookers / Air fryers
3.Mini fans
4.Electric kettles
5.Electric shavers
6.Washing machines and refrigerators
Special reminder: Even products sold online must bear the TISI certification mark before they can be listed for sale on Thai e-commerce platforms.
What happens without TISI certification?
1.Unable to clear customs, or subject to seizure at customs.
2. Risk of confiscation, destruction, fines, or legal liability.
3. Forced removal from e-commerce platforms (e.g., Shopee, Lazada).
4.Damage to corporate and brand reputation, with severe cases facing criminal charges.
How should merchants respond?
This large-scale enforcement action by the Thai government serves as a wake-up call for both cross-border e-commerce sellers and brand owners. In an increasingly tightened compliance environment, businesses must act proactively to avoid severe consequences from “operating without certification.”
1. Compliance is the “entry ticket” to doing business in Thailand
Whether through traditional trade or e-commerce platforms, regulatory certification is a prerequisite for market entry. As one of Thailand’s fundamental industrial safety standards, TISI cannot be overlooked. The more basic the product category—such as power sockets, extension cords, fans, and chargers—the more likely it is to be inspected and strictly regulated.
Recommendation: Identify whether your products fall within the scope of mandatory certification during the product development or selection stage, and plan the TISI certification process in advance.
2. E-commerce platforms will step up reviews, leaving little room for non-compliant goods
This case demonstrates that enforcement is no longer limited to traditional offline distribution channels. Crackdowns have expanded to include e-commerce platforms, with multiple online stores inspected simultaneously—highlighting the Thai government’s strong focus on digital platform compliance.
Recommendation: Work closely with platform compliance checks. Ensure that product pages, packaging, and the physical items themselves all display a valid TISI number and certification mark. Keep certificates and test reports on hand to respond promptly to inspections.
3. Once in violation, you lose more than just inventory
In this operation, some companies had their warehouses sealed, products removed from sale, and even faced criminal charges—resulting in heavy losses. For small and medium-sized sellers, the damage goes beyond product value, impacting brand reputation, distribution relationships, and platform account safety.
Recommendation: Partner with professional compliance service providers to manage risk across the entire process—from certification and registration to ongoing document management—ensuring a truly “worry-free” market entry.
Against the backdrop of increasingly stringent global compliance requirements, sellers who focus solely on sales while neglecting compliance will face growing regulatory risks. Compliance should not be seen as an obstacle, but rather as a protective moat for long-term brand development. If your products are preparing to enter the Thai market—or are already selling on platforms like Shopee or Lazada without certification—now is the best time to review and secure your product compliance. Welcome to contact WELLION for consultation!
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