Labubu Flooded with Counterfeits: A Growing Concern for Product Compliance

BLACKPINK’s Lisa shared a photo with the Labubu box, and the Labubu ‘macaroon’ version has soared in popularity in Thailand. It raises questions about Commodity Compliance in the regional market.

With Labubu in short supply, many consumers have fallen victim to scams involving fake dolls, with some paying for products they never received. These merchants are selling Labubu products through illegal and non-compliant channels, offering counterfeit items. It’s essential to emphasize that Labubu toys must meet Thai industrial standards before sale to ensure compliance with safety and quality regulations.

Strictly fight against counterfeiting

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In Thailand, the definition of “fakes” is quite strict. It’s not just about some merchants making their own counterfeits; the following situations are also considered fakes:

1. Not FDA certified.
2. Not TISI certified.
3. No authorization has been obtained (for example, Labubu products, those authorized in China can only be sold in China, and if they want to be sold in Thailand, they must be authorized by Thailand, and the two are not interchangeable).

Labubu is booming, attracting many merchants eager to profit by selling counterfeit goods as genuine at lower prices, deceiving consumers. Recently, Thai police launched a crackdown on counterfeit products and price gouging. Merchants may face charges for “manufacturing or importing industrial products without required certification,” which can result in up to two years in prison and a fine of 2 million baht (about £44,000). They could also be charged with “selling or possessing industrial products without proper authorization,” carrying a penalty of up to six months in prison and a fine of 500,000 baht (around £11,000).

Operate in compliance with regulations and resist counterfeit goods

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It’s crucial to prioritize legality and compliance when doing business in Thailand! Adhering strictly to relevant laws is essential; violations can lead to serious consequences. The Labubu counterfeit crisis has not only drawn consumer attention but also served as a warning to merchants. Commodity compliance is vital for successful business operations.

Products must obtain TISI and FDA certifications by following the formal certification process to ensure compliance. Industrial products like Labubu need to complete TISI certification, which is administered by the Thai Industrial Standards Institute. This certification ensures that products meet Thailand’s safety and quality standards and fosters commodity compliance.

When exporting products to Thailand, especially those requiring mandatory certification, companies must complete the TISI certification process. Failure to do so can result in customs clearance issues or difficulties in market sales. Essentially, TISI certification is your golden ticket to entering the Thai market, ensuring that your products are safe and legally compliant for sale.

Therefore, the editor reminds everyone that you cannot take shortcuts when operating in Thailand and must adhere to compliance management. You cannot ignore business compliance in order to gain profits and put yourself in a high-risk situation. Wellion can provide you with professional TISI certification and FDA certification registration services to ensure that your company complies with all applicable laws and obtains import, export and sales licenses to minimize business risks. If necessary, you can contact us through the link below.