Category: E-Commerce
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Thailand Tightens E-commerce Regulations: A New “Two-Phase Enforcement Plan”
Recently, a tragic incident in Thailand has triggered a major shift in e-commerce regulation. An 11-year-old girl in Buriram province died from an electric shock caused by a non-compliant hair dryer. Investigation later confirmed that the product did not have valid TISI certification. Thai authorities made their position clear:Post-market inspections are no longer enough —
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Everything You Need to Know About Thailand Tightening E-Commerce Compliance Again
Shopee and TikTok Shop Issue New Seller Rules Thailand’s major e-commerce platforms are strengthening compliance requirements. Recently, Shopee and TikTok Shop released important updates. The new rules focus on: These are not small changes. They directly affect: Cross-border sellers should pay close attention. Part 1: Shopee Strengthens Seller Contact Verification Shopee clearly states that it
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Shopee Thailand Updates Its Prohibited & Restricted Items Policy
To further enhance product quality and strengthen consumer trust, Shopee Thailand has officially updated its Prohibited and Restricted Items Policy. This revision is extensive and stringent, as it now covers multiple categories; in particular, these range from safety-related products and controlled goods to food items, agricultural and medical products, industrial materials, as well as items
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Thailand Enters a New Era of E-Commerce Regulation
New Rules Take Effect on December 31: Health Products, Cosmetics, and Electrical Goods Must Be Licensed Starting December 31, 2025, Thailand will officially enforce the Digital Platform Service Act (DPS Act).This new law marks a major shift for cross-border e-commerce and online sellers. High-risk product categories such as health supplements, cosmetics, electrical products, and medical
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Urgent Shock: Thailand Ends Duty-Free, Taxes All Parcels in 2026
Thailand Customs has announced that it will officially abolish the “De Minimis” tax exemption policy starting January 1, 2026. Consequently, from that date onward, all imported goods—regardless of their value—will be subject to import duties and Value-Added Tax (VAT). As a result, the long-standing tax-free threshold of 1,500 THB for small cross-border e-commerce parcels will
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Critical Insight: Imported Cosmetics Need Strong Registration and Clear Labeling
Recently, the Thai Food and Drug Administration (FDA), together with the police, carried out a raid on a suspicious warehouse in Bangkok and seized more than 37,000 illegal cosmetics products, with an estimated total value of nearly 3 million baht. The confiscated items included facial masks, serums, and other cosmetics that had not been registered
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New Regulations for Key E-Commerce Platforms in Thailand
The Electronic Transactions Development Agency (ETDA) of Thailand recently announced that the Thai government is actively strengthening regulations on digital platforms, especially “key e-commerce platforms.” As a result, the government will require any online marketplace or social commerce platform with significant transaction volumes and large user bases in Thailand to take on greater legal responsibilities
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Rising Insight: How E-Commerce in Thailand Unlocks Growth
Southeast Asia’s e-commerce market has been on an unstoppable growth trajectory in recent years. Thailand is at the heart of this transformation. Consumer behavior, payment preferences, and cross-border shopping habits are evolving rapidly. According to IDC’s latest report, the Southeast Asian e-commerce market is projected to reach $325 billion by 2028. The explosion of digital
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Do you know that Shopee has updated multiple policies? Check it out quickly!!
Shopee forces sellers to conduct identity verification Shopee’s local stores in Thailand have recently released an important notice. The platform requires all merchants to complete identity verification (Seller KYC). This move aims to enhance account security and optimize the user experience by preventing fake and forged information, verifying the authenticity of merchant identities, and significantly
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Key Updates to Shopee’s Seller Policies for 2024
As a leading e-commerce platform in Southeast Asia, Shopee has introduced new regulations aimed at enhancing user experience. This article outlines key updates in Shopee’s new policy, including Shopee’s new cancellation policy in Thailand, a new return policy, and updates to the Late Shipment Rate (LSR) penalty system. 1. New Seller Assessment Rules Shopee has