Thailand Enters a New Era of E-Commerce Regulation

New Rules Take Effect on December 31: Health Products, Cosmetics, and Electrical Goods Must Be Licensed

Starting December 31, 2025, Thailand will officially enforce the Digital Platform Service Act (DPS Act).
This new law marks a major shift for cross-border e-commerce and online sellers.

High-risk product categories such as health supplements, cosmetics, electrical products, and medical devices will now be under much stricter control.
Products without proper licenses may be removed, restricted, or even lead to store suspension.


1. What Is Changing?

The DPS Act is issued by Thailand’s Electronic Transactions Development Agency (ETDA).
Its goal is simple: protect consumers and clean up the online marketplace.

The law targets long-standing problems such as:

  • Products that do not match their descriptions
  • Unlicensed or low-quality goods
  • Risks to consumer health and safety

Under the new rules, major platforms including Lazada, Shopee, TikTok, and Temu must take more responsibility.
They are required to:

  • Verify seller information
  • Check product compliance
  • Report violations to authorities within 3 days

2. Which Products Must Have Licenses?

The following product categories must show valid licenses or certification information on the product page:

📌 FDA-Regulated Products

Including:

  • Food
  • Health supplements
  • Cosmetics
  • Over-the-counter medicines
  • Medical devices

📌 Products Requiring FDA Advertising Approval

Such as:

  • Medicine advertisements
  • Herbal product advertisements

📌 Livestock Department Products

Including:

  • Animal medicines
  • Animal feed

📌 TISI Mandatory Certification Products

Covering around 60 product categories, including:

  • Electrical appliances
  • Helmets
  • Construction materials

3. No License = Product Removal

All sellers must clearly display:

  • FDA registration numbers
  • License documents or images
  • TISI certification marks (where required)

If the required documents are missing or incomplete, platforms may:

  • Remove the product
  • Block new listings
  • Suspend sales permissions
  • Close stores in serious cases

Many sellers are still unprepared due to lack of awareness or delayed action.
Once the law takes effect on December 31, these stores are likely to be the first to face enforcement.


4. What Should Sellers Do Now?

Here are simple steps sellers should take immediately:

1️⃣ Complete Store KYC

Stores that fail KYC checks may not be allowed to proceed with compliance.

2️⃣ Review Your Product List

Identify which products require:

  • FDA registration
  • Cosmetic notification
  • Medical device licenses
  • TISI certification
  • Advertising approval

3️⃣ Prepare Required Documents

This may include:

  • Facility licenses
  • Product labels
  • Ingredient lists
  • Test reports

4️⃣ Apply Early for FDA or TISI Approval

Some approvals take time. Delays could affect your sales.

5️⃣ Upload Licenses to the Platform

Make sure all information is accurate and visible.


Final Reminder

With these new rules, Thailand’s e-commerce market is moving toward a more transparent and regulated system.
Compliance is no longer optional — it is essential.

Sellers who prepare early and complete licensing on time will be in the best position to continue selling smoothly in Thailand.


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